Meta Pixel Cookies: List With Purpose and Retention

Cookies Meta Pixel Sets on Your Site

Meta Pixel sets 2 cookies on your domain, _fbp for every visitor and _fbc after a click on a Meta ad, and 2 local storage keys for the referrer.

Scripts, Pixels, and Endpoints Meta Pixel Loads

Meta Pixel loads 4 known scripts, pixels, and data endpoints. Each row gives the host to look for in the Network tab of Chrome DevTools or in a cookie scanner report.

Does Meta Pixel Need Consent?

Yes, the Meta Pixel cookies need consent in the EU and the UK, and need no prior opt-in in California. The table gives the rule for each law, taken from the page of the _fbp cookie.

The consent table describes what each law requires and is not legal advice. Whether a law applies to your site depends on where your visitors are, where your business is based, and how you set up Meta Pixel, such as Limited Data Use.

Read the reason for each answer in the consent rules for the _fbp cookie.

How to Add Meta Pixel to a Consent Banner

Add Meta Pixel to a consent banner by holding back the Meta Pixel base code until the visitor accepts advertising cookies. Both TermsFeed products block Meta Pixel in the Advertising category.

<script type="text/plain" data-cookie-consent="targeting">
  !function(f,b,e,v,n,t,s)
  {if(f.fbq)return;n=f.fbq=function(){n.callMethod?
  n.callMethod.apply(n,arguments):n.queue.push(arguments)};
  if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
  n.queue=[];t=b.createElement(e);t.async=!0;
  t.src=v;s=b.getElementsByTagName(e)[0];
  s.parentNode.insertBefore(t,s)}(window, document,'script',
  'https://connect.facebook.net/en_US/fbevents.js');
  fbq('init', 'YOUR_PIXEL_ID');
  fbq('track', 'PageView');
</script>

Follow every step, the vendor settings, and the check in Chrome DevTools in how to block the _fbp cookie.

Who Runs Meta Pixel

Meta Platforms, Inc. runs Meta Pixel from the United States, and Meta Platforms Ireland Limited provides the Meta business tools to advertisers in the European Economic Area (EEA) and Switzerland.

Read how Meta Platforms, Inc. handles the data in the Meta Pixel privacy policy, and sign the Meta Data Processing Terms before you collect data from visitors in the EU or the UK. Both documents appear in the sources at the end of this page.

Meta Pixel Cookie FAQs

Does Meta Pixel need consent?

Yes, the Meta Pixel cookies need consent in the EU and the UK, and need no prior opt-in in California. Firstly, the ePrivacy Directive requires consent before a site sets the advertising cookies of Meta Pixel. Secondly, the UK PECR requires consent before a site sets the advertising cookies of Meta Pixel. Thirdly, the CCPA sets no general opt-in requirement for the advertising cookies of Meta Pixel, and the table gives the opt-out right of visitors. The consent section of this page gives the table for each law.

How long do Meta Pixel cookies last?

Each cookie of Meta Pixel in the current setup lasts 90 days (3 months). The retention column of the cookie list gives the lifetime of each cookie.

How do I block Meta Pixel cookies?

Block the Meta Pixel cookies by holding back the Meta Pixel base code until the visitor accepts advertising cookies. Tag the Meta Pixel base code with data-cookie-consent="targeting" in TermsFeed Free Cookie Consent, or add Meta Pixel as a vendor in TermsFeed Privacy Consent. The page of the _fbp cookie gives the full steps and the settings of Meta Pixel.