LinkedIn Insight Tag Cookies: List With Purpose and Retention

Cookies the LinkedIn Insight Tag Sets on Your Site

The LinkedIn Insight Tag sets up to 5 cookies on your own domain, led by li_fat_id, and LinkedIn lists 14 more on .linkedin.com for its services. The cookies on .linkedin.com reach a visitor only in browsers that accept third-party cookies. The li_fat_id cookie on your own domain therefore carries most of the conversion tracking in Safari and Firefox.

Scripts, Pixels, and Endpoints the LinkedIn Insight Tag Loads

The LinkedIn Insight Tag loads 3 known scripts, pixels, and data endpoints. Each row gives the host to look for in the Network tab of Chrome DevTools or in a cookie scanner report.

Does the LinkedIn Insight Tag Need Consent?

Yes, the LinkedIn Insight Tag cookies need consent in the EU and the UK, and need no prior opt-in in California. The table gives the rule for each law, taken from the page of the li_fat_id cookie.

The consent table describes what each law requires and is not legal advice. Whether a law applies to your site depends on where your visitors are, where your business is based, and how you set up the LinkedIn Insight Tag, such as Enhanced conversion tracking.

Read the reason for each answer in the consent rules for the li_fat_id cookie.

How to Add the LinkedIn Insight Tag to a Consent Banner

Add the LinkedIn Insight Tag to a consent banner by holding back the LinkedIn Insight Tag until the visitor accepts advertising cookies. Both TermsFeed products block the LinkedIn Insight Tag in the Advertising category.

<script type="text/plain" data-cookie-consent="targeting">
  _linkedin_partner_id = "YOUR_PARTNER_ID";
  window._linkedin_data_partner_ids = window._linkedin_data_partner_ids || [];
  window._linkedin_data_partner_ids.push(_linkedin_partner_id);
</script>
<script type="text/plain" data-cookie-consent="targeting">
  (function (l) {
    if (!l) {
      window.lintrk = function (a, b) { window.lintrk.q.push([a, b]); };
      window.lintrk.q = [];
    }
    var s = document.getElementsByTagName("script")[0];
    var b = document.createElement("script");
    b.type = "text/javascript";
    b.async = true;
    b.src = "https://snap.licdn.com/li.lms-analytics/insight.min.js";
    s.parentNode.insertBefore(b, s);
  })(window.lintrk);
</script>

Follow every step, the vendor settings, and the check in Chrome DevTools in how to block the li_fat_id cookie.

Who Runs the LinkedIn Insight Tag

LinkedIn Corporation runs LinkedIn from the United States, and LinkedIn Ireland Unlimited Company provides LinkedIn Marketing Solutions to advertisers in the European Economic Area (EEA) and Switzerland. Microsoft owns LinkedIn.

Read how LinkedIn Corporation handles the data in the LinkedIn Insight Tag privacy policy, and sign the LinkedIn Data Processing Agreement before you collect data from visitors in the EU or the UK. Both documents appear in the sources at the end of this page.

LinkedIn Insight Tag Cookie FAQs

Does the LinkedIn Insight Tag need consent?

Yes, the LinkedIn Insight Tag cookies need consent in the EU and the UK, and need no prior opt-in in California. Firstly, the ePrivacy Directive requires consent before a site sets the advertising cookies of the LinkedIn Insight Tag. Secondly, the UK PECR requires consent before a site sets the advertising cookies of the LinkedIn Insight Tag. Thirdly, the CCPA sets no general opt-in requirement for the advertising cookies of the LinkedIn Insight Tag, and the table gives the opt-out right of visitors. The consent section of this page gives the table for each law.

How long do the LinkedIn Insight Tag cookies last?

The cookies of the LinkedIn Insight Tag last up to 1 year (365 days), and 2 cookies last for the browser session. A session cookie such as ar_debug has no expiry date, and the bcookie cookie lasts longest. The retention column of the cookie list gives the lifetime of each cookie.

How do I block the LinkedIn Insight Tag cookies?

Block the the LinkedIn Insight Tag cookies by holding back the LinkedIn Insight Tag until the visitor accepts advertising cookies. Tag the LinkedIn Insight Tag with data-cookie-consent="targeting" in TermsFeed Free Cookie Consent, or add the LinkedIn Insight Tag as a vendor in TermsFeed Privacy Consent. The page of the li_fat_id cookie gives the full steps and the settings of the LinkedIn Insight Tag.