Microsoft Advertising Cookies: List With Purpose and Retention

Cookies Microsoft Advertising Sets on Your Site

The Microsoft Advertising UET tag sets up to 3 cookies and 2 local storage keys on your domain, led by _uetvid, and Microsoft sets MUID on bing.com.

Scripts, Pixels, and Endpoints Microsoft Advertising Loads

Microsoft Advertising loads 2 known scripts, pixels, and data endpoints. Each row gives the host to look for in the Network tab of Chrome DevTools or in a cookie scanner report.

Does Microsoft Advertising Need Consent?

Yes, the Microsoft Advertising cookies need consent in the EU and the UK, and need no prior opt-in in California. The table gives the rule for each law, taken from the page of the _uetvid cookie.

The consent table describes what each law requires and is not legal advice. Whether a law applies to your site depends on where your visitors are, where your business is based, and how you set up Microsoft Advertising, such as Microsoft UET Consent Mode and auto-tagging of the Microsoft Click ID.

Read the reason for each answer in the consent rules for the _uetvid cookie.

How to Add Microsoft Advertising to a Consent Banner

Add Microsoft Advertising to a consent banner by holding back the UET tag until the visitor accepts advertising cookies. Both TermsFeed products block Microsoft Advertising in the Advertising category.

<script type="text/plain" data-cookie-consent="targeting">
  (function(w,d,t,r,u){var f,n,i;w[u]=w[u]||[],f=function(){var o={ti:"YOUR_TAG_ID", enableAutoSpaTracking: true};o.q=w[u],w[u]=new UET(o),w[u].push("pageLoad")},n=d.createElement(t),n.src=r,n.async=1,n.onload=n.onreadystatechange=function(){var s=this.readyState;s&&s!=="loaded"&&s!=="complete"||(f(),n.onload=n.onreadystatechange=null)},i=d.getElementsByTagName(t)[0],i.parentNode.insertBefore(n,i)})(window,document,"script","//bat.bing.com/bat.js","uetq");
</script>

Follow every step, the vendor settings, and the check in Chrome DevTools in how to block the _uetvid cookie.

Who Runs Microsoft Advertising

Microsoft Corporation runs Microsoft Advertising from the United States, and Microsoft Ireland Operations Limited is the Microsoft company in Dublin for the European Economic Area (EEA). The UET tag loads from bat.bing.com and reports page views and conversions to Microsoft Advertising.

Read how Microsoft Corporation handles the data in the Microsoft Advertising privacy policy. Both documents appear in the sources at the end of this page.

Microsoft Advertising Cookie FAQs

Does Microsoft Advertising need consent?

Yes, the Microsoft Advertising cookies need consent in the EU and the UK, and need no prior opt-in in California. Firstly, the ePrivacy Directive requires consent before a site sets the advertising cookies of Microsoft Advertising. Secondly, the UK PECR requires consent before a site sets the advertising cookies of Microsoft Advertising. Thirdly, the CCPA sets no general opt-in requirement for the advertising cookies of Microsoft Advertising, and the table gives the opt-out right of visitors. The consent section of this page gives the table for each law.

How long do Microsoft Advertising cookies last?

The cookies of Microsoft Advertising last from 1 day to 13 months (390 days). The _uetsid cookie lasts the shortest time, and the _uetvid cookie lasts longest. The retention column of the cookie list gives the lifetime of each cookie.

How do I block Microsoft Advertising cookies?

Block the Microsoft Advertising cookies by holding back the UET tag until the visitor accepts advertising cookies. Tag the UET tag with data-cookie-consent="targeting" in TermsFeed Free Cookie Consent, or add Microsoft Advertising as a vendor in TermsFeed Privacy Consent. The page of the _uetvid cookie gives the full steps and the settings of Microsoft Advertising.