Mixpanel Cookies: List With Purpose and Retention

Cookies Mixpanel Sets on Your Site

Mixpanel sets 1 cookie by default, mp_<project-token>_mixpanel, and moves the same data to local storage with persistence set to localStorage.

Rows marked "alternative" replace a listed resource when your site changes a setting of Mixpanel.

Scripts, Pixels, and Endpoints Mixpanel Loads

Mixpanel loads 2 known scripts, pixels, and data endpoints. Each row gives the host to look for in the Network tab of Chrome DevTools or in a cookie scanner report.

Does Mixpanel Need Consent?

Yes, the Mixpanel cookies need consent in the EU and the UK, and need no prior opt-in in California. The table gives the rule for each law, taken from the page of the mp_<project-token>_mixpanel cookie.

The consent table describes what each law requires and is not legal advice. Whether a law applies to your site depends on where your visitors are, where your business is based, and how you set up Mixpanel, such as Session Replay.

Mixpanel sets 1 strictly necessary cookie as well, such as __mp_opt_in_out_<project-token>, and that cookie follows the rule for strictly necessary cookies.

Read the reason for each answer in the consent rules for the mp_<project-token>_mixpanel cookie.

How to Add Mixpanel to a Consent Banner

Add Mixpanel to a consent banner by holding back the Mixpanel snippet until the visitor accepts analytics cookies. Both TermsFeed products block Mixpanel in the Analytics category.

<script type="text/plain" data-cookie-consent="tracking">
(function(e,c){if(!c.__SV){var l,h;window.mixpanel=c;c._i=[];c.init=function(q,r,f){function t(d,a){var g=a.split(".");2==g.length&&(d=d[g[0]],a=g[1]);d[a]=function(){d.push([a].concat(Array.prototype.slice.call(arguments,0)))}}var b=c;"undefined"!==typeof f?b=c[f]=[]:f="mixpanel";b.people=b.people||[];b.toString=function(d){var a="mixpanel";"mixpanel"!==f&&(a+="."+f);d||(a+=" (stub)");return a};b.people.toString=function(){return b.toString(1)+".people (stub)"};l="disable time_event track track_pageview track_links track_forms track_with_groups add_group set_group remove_group register register_once alias unregister identify name_tag set_config reset opt_in_tracking opt_out_tracking has_opted_in_tracking has_opted_out_tracking clear_opt_in_out_tracking start_batch_senders start_session_recording stop_session_recording people.set people.set_once people.unset people.increment people.append people.union people.track_charge people.clear_charges people.delete_user people.remove".split(" ");
for(h=0;h<l.length;h++)t(b,l[h]);var n="set set_once union unset remove delete".split(" ");b.get_group=function(){function d(p){a[p]=function(){b.push([g,[p].concat(Array.prototype.slice.call(arguments,0))])}}for(var a={},g=["get_group"].concat(Array.prototype.slice.call(arguments,0)),m=0;m<n.length;m++)d(n[m]);return a};c._i.push([q,r,f])};c.__SV=1.2;var k=e.createElement("script");k.type="text/javascript";k.async=!0;k.src="undefined"!==typeof MIXPANEL_CUSTOM_LIB_URL?MIXPANEL_CUSTOM_LIB_URL:"file:"===
e.location.protocol&&"//cdn.mxpnl.com/libs/mixpanel-2-latest.min.js".match(/^\/\//)?"https://cdn.mxpnl.com/libs/mixpanel-2-latest.min.js":"//cdn.mxpnl.com/libs/mixpanel-2-latest.min.js";e=e.getElementsByTagName("script")[0];e.parentNode.insertBefore(k,e)}})(document,window.mixpanel||[])
mixpanel.init('YOUR_PROJECT_TOKEN', {track_pageview: true});
</script>

Follow every step, the vendor settings, and the check in Chrome DevTools in how to block the mp_<project-token>_mixpanel cookie.

Who Runs Mixpanel

Mixpanel, Inc. runs Mixpanel from the United States. Mixpanel offers EU and India data residency, which sends the data of a project to api-eu.mixpanel.com or api-in.mixpanel.com instead of the default hosts.

Read how Mixpanel, Inc. handles the data in the Mixpanel privacy policy, and sign the Mixpanel data processing terms before you collect data from visitors in the EU or the UK. Both documents appear in the sources at the end of this page.

Mixpanel Cookie FAQs

Does Mixpanel need consent?

Yes, the Mixpanel cookies need consent in the EU and the UK, and need no prior opt-in in California. Firstly, the ePrivacy Directive requires consent before a site sets the analytics cookies of Mixpanel. Secondly, the UK PECR requires consent before a site sets the analytics cookies of Mixpanel. Thirdly, the CCPA sets no general opt-in requirement for the analytics cookies of Mixpanel, and the table gives the opt-out right of visitors. The consent section of this page gives the table for each law.

How long do Mixpanel cookies last?

Each cookie of Mixpanel in the current setup lasts 1 year (365 days). The retention column of the cookie list gives the lifetime of each cookie.

How do I block Mixpanel cookies?

Block the Mixpanel cookies by holding back the Mixpanel snippet until the visitor accepts analytics cookies. Tag the Mixpanel snippet with data-cookie-consent="tracking" in TermsFeed Free Cookie Consent, or add Mixpanel as a vendor in TermsFeed Privacy Consent. The page of the mp_<project-token>_mixpanel cookie gives the full steps and the settings of Mixpanel.