Pinterest Tag Cookies: List With Purpose and Retention

Cookies the Pinterest Tag Sets on Your Site

Pinterest lists 9 cookies for the Pinterest Tag, led by _pin_unauth on your domain, and _pin_aem joins them when you turn on automatic enhanced match.

Scripts, Pixels, and Endpoints the Pinterest Tag Loads

The Pinterest Tag loads 2 known scripts, pixels, and data endpoints. Each row gives the host to look for in the Network tab of Chrome DevTools or in a cookie scanner report.

Does the Pinterest Tag Need Consent?

Yes, the Pinterest Tag cookies need consent in the EU and the UK, and need no prior opt-in in California. The table gives the rule for each law, taken from the page of the _pin_unauth cookie.

The consent table describes what each law requires and is not legal advice. Whether a law applies to your site depends on where your visitors are, where your business is based, and how you set up the Pinterest Tag, such as the fp_cookie option and enhanced match.

Read the reason for each answer in the consent rules for the _pin_unauth cookie.

How to Add the Pinterest Tag to a Consent Banner

Add the Pinterest Tag to a consent banner by holding back the Pinterest Tag base code until the visitor accepts advertising cookies. Both TermsFeed products block the Pinterest Tag in the Advertising category.

<script type="text/plain" data-cookie-consent="targeting">
  !function(e){if(!window.pintrk){window.pintrk=function(){window.pintrk.queue.push(
    Array.prototype.slice.call(arguments))};var
    n=window.pintrk;n.queue=[],n.version="3.0";var
    t=document.createElement("script");t.async=!0,t.src=e;var
    r=document.getElementsByTagName("script")[0];r.parentNode.insertBefore(t,r)}}("https://s.pinimg.com/ct/core.js");
  pintrk('load', 'YOUR_TAG_ID');
  pintrk('page');
</script>

Follow every step, the vendor settings, and the check in Chrome DevTools in how to block the _pin_unauth cookie.

Who Runs the Pinterest Tag

Pinterest, Inc. runs Pinterest from the United States. Pinterest Europe Ltd. and Pinterest, Inc. are joint data controllers for users in the European Economic Area (EEA), the UK, and Switzerland. The Pinterest Ad Data Terms require advertisers to get the legally required consent for the cookies of the Pinterest Tag.

Read how Pinterest, Inc. handles the data in the Pinterest Tag privacy policy, and sign the Pinterest Ad Data Terms before you collect data from visitors in the EU or the UK. Both documents appear in the sources at the end of this page.

Pinterest Tag Cookie FAQs

Does the Pinterest Tag need consent?

Yes, the Pinterest Tag cookies need consent in the EU and the UK, and need no prior opt-in in California. Firstly, the ePrivacy Directive requires consent before a site sets the advertising cookies of the Pinterest Tag. Secondly, the UK PECR requires consent before a site sets the advertising cookies of the Pinterest Tag. Thirdly, the CCPA sets no general opt-in requirement for the advertising cookies of the Pinterest Tag, and the table gives the opt-out right of visitors. The consent section of this page gives the table for each law.

How long do the Pinterest Tag cookies last?

Each cookie of the Pinterest Tag in the current setup lasts 1 year (365 days). The retention column of the cookie list gives the lifetime of each cookie.

How do I block the Pinterest Tag cookies?

Block the the Pinterest Tag cookies by holding back the Pinterest Tag base code until the visitor accepts advertising cookies. Tag the Pinterest Tag base code with data-cookie-consent="targeting" in TermsFeed Free Cookie Consent, or add the Pinterest Tag as a vendor in TermsFeed Privacy Consent. The page of the _pin_unauth cookie gives the full steps and the settings of the Pinterest Tag.