TikTok Pixel Cookies: List With Purpose and Retention

Cookies the TikTok Pixel Sets on Your Site

The TikTok Pixel sets up to 4 first-party cookies on your domain, led by _ttp, and TikTok sets a second _ttp cookie as a third-party cookie on .tiktok.com.

Scripts, Pixels, and Endpoints the TikTok Pixel Loads

The TikTok Pixel loads 2 known scripts, pixels, and data endpoints. Each row gives the host to look for in the Network tab of Chrome DevTools or in a cookie scanner report.

Does the TikTok Pixel Need Consent?

Yes, the TikTok Pixel cookies need consent in the EU and the UK, and need no prior opt-in in California. The table gives the rule for each law, taken from the page of the _ttp cookie.

The consent table describes what each law requires and is not legal advice. Whether a law applies to your site depends on where your visitors are, where your business is based, and how you set up the TikTok Pixel, such as the cookie settings of your pixel in TikTok Events Manager.

Read the reason for each answer in the consent rules for the _ttp cookie.

How to Add the TikTok Pixel to a Consent Banner

Add the TikTok Pixel to a consent banner by holding back the TikTok Pixel base code until the visitor accepts advertising cookies. Both TermsFeed products block the TikTok Pixel in the Advertising category.

<script type="text/plain" data-cookie-consent="targeting">
!function (w, d, t) {
  w.TiktokAnalyticsObject=t;var ttq=w[t]=w[t]||[];ttq.methods=["page","track","identify","instances","debug","on","off","once","ready","alias","group","enableCookie","disableCookie","holdConsent","revokeConsent","grantConsent"],ttq.setAndDefer=function(t,e){t[e]=function(){t.push([e].concat(Array.prototype.slice.call(arguments,0)))}};for(var i=0;i<ttq.methods.length;i++)ttq.setAndDefer(ttq,ttq.methods[i]);ttq.instance=function(t){for(
var e=ttq._i[t]||[],n=0;n<ttq.methods.length;n++)ttq.setAndDefer(e,ttq.methods[n]);return e},ttq.load=function(e,n){var r="https://analytics.tiktok.com/i18n/pixel/events.js",o=n&&n.partner;ttq._i=ttq._i||{},ttq._i[e]=[],ttq._i[e]._u=r,ttq._t=ttq._t||{},ttq._t[e]=+new Date,ttq._o=ttq._o||{},ttq._o[e]=n||{};n=document.createElement("script")
;n.type="text/javascript",n.async=!0,n.src=r+"?sdkid="+e+"&lib="+t;e=document.getElementsByTagName("script")[0];e.parentNode.insertBefore(n,e)};
  ttq.load('YOUR_PIXEL_ID');
  ttq.page();
}(window, document, 'ttq');
</script>

Follow every step, the vendor settings, and the check in Chrome DevTools in how to block the _ttp cookie.

Who Runs the TikTok Pixel

TikTok Pte. Ltd. of Singapore provides TikTok outside the European Economic Area (EEA), the UK, and Switzerland. For the EEA and the UK, TikTok Technology Limited in Ireland and TikTok Information Technologies UK Limited act as joint controllers with the advertisers that run the TikTok Pixel.

Read how TikTok Pte. Ltd. handles the data in the TikTok Pixel privacy policy, and sign the TikTok For Business Jurisdiction-Specific Terms before you collect data from visitors in the EU or the UK. Both documents appear in the sources at the end of this page.

TikTok Pixel Cookie FAQs

Does the TikTok Pixel need consent?

Yes, the TikTok Pixel cookies need consent in the EU and the UK, and need no prior opt-in in California. Firstly, the ePrivacy Directive requires consent before a site sets the advertising cookies of the TikTok Pixel. Secondly, the UK PECR requires consent before a site sets the advertising cookies of the TikTok Pixel. Thirdly, the CCPA sets no general opt-in requirement for the advertising cookies of the TikTok Pixel, and the table gives the opt-out right of visitors. The consent section of this page gives the table for each law.

How long do the TikTok Pixel cookies last?

Each cookie of the TikTok Pixel in the current setup lasts 13 months (395 days). The retention column of the cookie list gives the lifetime of each cookie.

How do I block the TikTok Pixel cookies?

Block the the TikTok Pixel cookies by holding back the TikTok Pixel base code until the visitor accepts advertising cookies. Tag the TikTok Pixel base code with data-cookie-consent="targeting" in TermsFeed Free Cookie Consent, or add the TikTok Pixel as a vendor in TermsFeed Privacy Consent. The page of the _ttp cookie gives the full steps and the settings of the TikTok Pixel.